Every online marketer, blogger and business wants great content creation. Without it, you’ll be passed by those who do. It’s not only important for boosting SEO, but for the attracting the readers you’re hoping to reach. The choice is yours. You can put in the time and effort for great content, or take the easy way out, write poor content, and get nowhere with your business.
What is content creation?
According to Wikipedia, “Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts….. A Pew survey described content creation as the creation of “the material people contribute to the online world”.
Simply put, content creation is any and all material contributed online. And as an online contributor wanting to attract visitors to your websites, you want to know how to make it great! Let me share methods you can use to ensure you have great content. If you’re in a hurry, come see where I learned all of this….
Is your content one of a kind?
First and foremost, your content needs to be original. Not only does Google frown on plagiarism, but also duplicate content within your own site. When researching Google policies, I didn’t find any mention of penalization, but rather the mention of rewarding unique content.
For better ranking, you want each of your posts to be unique. Once upon a time, businesses used to rank using quantity over quality. But when Google changed their algorithm, these highly ranked websites were hit hard, almost overnight. According to Search Engine Watch, article sites like “Ezinearticles” was one of the hardest hit.
Uniqueness is important to your visitors as well. No one wants to return to a site that is just repeating the same thing over and over. That gets boring and your visitors will move elsewhere for fresh, updated information.
So if you’re one of those people who wonder about using “article spinners” for additional content….don’t do it. It’s not worth your reputation. Replacing words doesn’t change the overall concept. As in the picture above, whether a spoon holds coffee beans or pimento (?), it’s still a spoon.
Are Your Headlines Compelling?
Did you know that visitors will usually read only 20% of your article. What?? I know that’s hard to swallow after you’ve worked so hard to write it, but those are the current statistics. According to Neilsen Norman Group‘s research study, users read about 28% of the words, but more likely only 20%.
In our fast paced lives with an abundance of information at our fingertips, we’ve all become scanners. I’m guilty of it myself. We’re often looking for that one piece of information and quickly scan the article to see if it’s there.
So how do you keep them on your page? By enticing them with your title and subtitles. If you can grab their attention with the large printed words in your article, they are more likely to want to continue reading.
Is Your Content Engaging?
Does your content bring value to your visitor? Is it something they can use right away? If you can keep your visitor engaged, he or she is more likely to keep reading.
Keeping them engaged also requires easy reading. By this I mean:
- use simple language
- keep paragraphs short with a lot of white space
- create bulleted and numbered lists
- highlight key points in bold or color
- provide an early exit for those who only read the first few paragraphs
- keep your site easy to navigate
Simple language doesn’t mean dumbing down your article. You may be an eloquent writer with an extensive vocabulary, but this won’t help your business. You are actually helping people by keeping it simple. They are scanning many posts looking for that one piece of information. You want to make it easy for them to find it and stay with you to the end.
What About Pictures or Media, Are They Relevant?
We live in a visual world. Everyone has a phone in their pocket, ready to snap a picture or video at any moment. This type of media grabs instant attention and can deliver powerful messages.
According to Jeffbullas.com, articles with pictures get 94% more total views. No one enjoys just reading blocks of text. Add some images or videos to enhance your reader’s enjoyment and engagement.
Make sure that your images are relevant to your topic and add value to your content. Your images should be high quality, yet small enough to load quickly (no larger than 100KB). It’s also recommended you add media about every 350 words. Personally, I like to add more than that for visual appeal.
If your content involves statistics, adding infographics is a great way for your viewers to comprehend what you’re talking about. The human brain processes images much faster than text. Digitalmarketingphilippines has a great infographic image that breaks down the use of visuals.
Are You Truthful, Accurate, And Well Sourced?
Writing articles is primarily to give your reader the valuable answers they are searching for. To attract and keep their attention, we must be creative. People love stories they can relate to, with humor sprinkled in here and there. When expressing ourselves, we can do that. But we must be accurate when we are relaying facts.
Can you imagine the damage to your businesses’ reputation if you reported inaccurate information? Even if, you did it unintentionally. That is why you must take the time to properly research and add applicable links to follow through.
Most people will read your article at face value, but I know of a few article writers who’ve been asked where their data came from. You must be prepared to provide your reader with proof of your statistical comments.
In the book “Truth: The New Rules for Marketing in a Skeptical World“, Lynn Upshaw approaches marketing through truthful techniques to build better trust and loyalty with your readers, which in turn adds credibility to your business’ reputation. After all, that’s what we want right?
Are you Providing Actionable Answers?
When people search for something online, it’s usually an answer to a specific question. Just like you! You are looking for ways to make your content great, so I’m writing an article on ways to achieve that.
Give your readers advice that they can immediately apply. Without talking down to your reader, you need to show them “how to do”, not just “what to do”.
Break down your data in smaller chunks to make it easier to understand. If possible, give your reader examples and your information sources. Visuals are a great way to show “how to”.
How About Call To Action?
Many people create content for marketing purposes. You want people to search out your article and visit your site. The expectation is that they come with credit card in hand to purchase the product or service you are promoting.
This is why you need to give your readers a clear call to action, to entice them to act in the moment. If you make it very visible with bold text or a “click here” button, they are more likely to take that action. Below are a few ideas of call buttons. Be as creative as you want, as long as it gives your visitor a clear message.
So There You Have It…..
Content creation takes time and effort to make it great. It involves creativity, research, and accuracy. You need to make sure your grammar and spelling is checked and double-checked.
Ask yourself if you’ve answered the reader’s question thoroughly. Is it written clearly for ease of reading and understanding? Did you write too much? Too little? At least a 1000 words?
There is a lot involved to content marketing, and once you learn the basics, it becomes easier. Are you a beginner at this? Are you wanting to start an online business for extra income?
Come and check out Wealthy Affiliate for everything you need to know about content creation.
It’s free to join and you’ll have access to everything you need to learn how to write great content for your new business. I’ll be there to help you out with anything you need.
I hope I’ve answered your questions about what is content creation, and how to make it great. I would love to hear from you so please leave any comments or questions below.
And if you know any content writers who could benefit from reading this, please share.