As marketers, we know how important search engine optimization is. We need to practice on-page SEO to end up on the prime property of any search engine results…page one, preferably spot number one! That’s how people, who enter the keywords related to our products or services, can find us quickly.
But darn, if there aren’t always algorithm updates with Google. Now what do you do? How do you keep up with all the changes? That’s why I want to share with you the most current 10 SEO tips for blogs. Learning how to optimize blog posts for SEO is crucial to our businesses.
Take a look at this infographic blog SEO checklist, and we’ll break it down further below.
Anatomy of an Optimized Web Page
It sure helps to see it all in visual form, doesn’t it! Let’s cover each point:
- The URL should be the title, and therefore contain the keyword of your article.
- When published, the URL will show your website name, followed by the category (if you use them), followed up by the title name. This doesn’t mean you can’t change your title down the road if you wish. Just never change your URL. That could affect your ranking.
Meta Description Tag
- The meta description tag is what shows up on the search result page. It’s the short description of what your article is about, like a small preview. Personally, I stay under 160 characters.
- I would highly recommend the “All In One SEO Pack” (AIO) plugin for your website. It’s a very useful tool and is favoured by Google. It will pull up a meta description from the start of your article if you forget to insert your own description.
Here’s a screenshot below an article in the back office of my website. With the AIO plugin, you can choose what the meta description says by typing it in the description box. As you type, you’ll see it appear in the preview snippet.
I personally try to use my keyword in my meta description as well.
- Your title needs to be relevant to your article. In other words, it should describe what the article is about. It should also contain your keyword, preferably at or near the beginning of your title.
- As you can see in the picture above, my keyword is “what’s an email list”. It’s at the beginning of my title, and the AIO has entered it for me.
- Header tags are the larger size fonts you use for the title, subtitles, etc. They bring more emphasis to sections of your article, which is a great way for people to skim through your article.
- The H1 tag should be reserved for the title, and it’s the b