It’s a baby boomer world. The rest of you just live in it! Probably the best-known generation, they’re known for rejecting traditional values and redefining them. They have influenced the way children are raised, to senior care. By sheer numbers alone, they were a force to be reckoned with.
At almost 76 million boomers in the US alone, they have influenced the art’s, politics, workplaces, and lifestyles. But they’ve also been the most criticized, studied, and marketed to. Now it’s their turn to do some of the marketing, LOL.
So who are the baby boomers? They are career-focused, goal-oriented, vibrant, and certainly not your stereotypical seniors.
You’ll find many of them online, running their own very successful online businesses. It’s easier than you think, and I believe any of them can do this.
This is where and how I started my business!
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What Are The Baby Boomer Years?
Born between 1946 and 1964, this generation has seen more changes in technology than any other. The early boomers endured war and financial insecurities. Women and people of colour have led the way to careers outside the home, and leadership positions.
Baby boomers are considered the wealthiest generation. I have to laugh at that! Being a baby boomer myself, I sure don’t feel wealthy, lol. And maybe it’s because we’re also known as the sandwich generation.
Many find themselves raising children or grandchildren at the same time as caring for ageing parents. All this has led to finding ways of working later in life, to afford the extra financial pressures.
Thankfully, due to technological wonders like the internet, we have found many ways to create a passive income. This, in turn, provides debt relief, freedom to travel, and the ability to spoil our grandchildren. 🙂
I found an awesome video, from the History Channel, for more baby boomer facts…
Baby Boomer Stats
I would say this generation is very engaged, wouldn’t you? Often overlooked due to their age, this is a large segment of the population we should be connecting with online.
Those who are already marketing online should be putting more focus on this generation. As you can see, in the above infographic, many are engaging with social media. In fact, many women are looking for promotional deals there. What a perfect place to be focusing your advertisements.
Look at the percentage viewing YouTube. That’s an incredible medium to target this group if you love making videos.
OK, I’m getting sidetracked. What I really want to talk about is the ability to start your own online business. The facts about baby boomers retiring in comfort, don’t apply to everyone…
Baby Boomers – It’s Never Too Late
Are you realizing that retirement is a lovely thought, but not very realistic? Unless you’re one of the lucky ones who can retire with a full pension, you may be feeling the pinch.
I, like everyone else I know, invested money for our future retirement. But we’ve gone through a couple stock market crashes over the decades. It’s finally starting to recoup, but not quick enough for that magic “65” number. Most of us are pushing our retirement to 70 or later.
But guess what? The world of online marketing is real and available for everyone. I know, you think it’s too late to start a new business. But it’s not, really! There are so many successful seniors (or almost seniors) online today.
It’s all about taking the time to learn, then taking action, and voila! You have your own business making an income, or an extra income, to support you for years to come.
It may seem intimidating right now, but believe me, it gets easier with time. What I struggled with at the beginning is just routine now. There’s always something new to learn too. It’s what keeps you young, lol. Keep stretching that brain muscle and you’ll find a new lease on life!
So How Do I Start My Own Business?
There are many places to learn internet marketing online. The problem is finding everything you need in one place, so you don’t have to spend so much time searching. Who do you trust? Are they telling you the truth?
This is where I would like to help you. I started my online business with a platform created by two Canadian guys. Great guys I might add. After starting their own online careers, the hard way, they decided to create a platform that would help people bypass all those early difficulties.
Over the last 12 years or so, they’ve built up a platform that takes you from “idea” to “profit”. They believe in starting from the ground up so that you understand all the basics of building an online business.
To have a successful business, you need:
- proper, constantly updated training (easy to follow)
- tools to build your website for you (your online presence)
- domain name registration (the name of your business)
- hosting capabilities (to park your website)
- keyword tool (the best words to use)
- a community (for help, support, motivation, etc.)
I believe these are the basic needs everyone should have access to, all in one place for consistency and convenience.
And the best part is you can start for free! No need to invest anything. Try it out and see if you’d like it. No credit card needed to sign up. You won’t find this offer anywhere else online.
Please read my article “10 reasons why you need free online marketing courses“
Why Should I Believe You?
That’s a very good question. Why should you believe me when everyone else is saying the same things about their platforms?
Well, all I can say is take a look at my website, LegitimateAffiliateTraining.com, and see what you think of my business. Everything I’ve accomplished with my website and business, I’ve learned through this platform. Because of the help I’ve received, I now want to help others start their dream as well.
My business is consistently seeing more and more successes, both through engagement and financially.
And… I’m a baby boomer….lol. It’s never too late to start!
This platform, called Wealthy Affiliate, has over 1 million members worldwide. They offer so much more than what I’ve listed above. I’ve been a member for years, and I’m still learning new ways to monetize my business.
Their training is easy to follow, step by step, and have you up and running within a week. That way, you’re learning about online marketing on a live site. It’s great!
And the community is live! This, you won’t find anywhere else. Yes, everyone boasts about their communities, but they are all forum based. That means you have to browse for your answers or wait days for a reply. Not very efficient.
At Wealthy Affiliate, the live community is always at your disposal. Because the members are worldwide, you’ll get an almost immediate answer to your questions, day or night. There’s always someone online. And with a pay-it-forward attitude, you can get help from their most successful members.
So all I can say is “Will you trust me?” Why not give it a try? You have nothing to lose because they have a free starter membership. And if (or when…wink) you see the value of their platform, you can upgrade to premium. No upsells.
The cost is $49/month or $359/year (40% savings). That’s about the same cost as buying a domain name and quality hosting for just one business anywhere else. Here, you can host up to 50 websites, for the same low cost, and have access to all the training and tools you could ever need. It’s crazy, I know!
To see my insider review of this wonderful platform, click the picture below.
So whether you’re a baby boomer like me, or anyone really, don’t let age stop you from living the dream of financial freedom. Anyone, at any age, can do this. If I can do it, you can too!
If you have any more questions, let me know below and I’ll get right back to you.
Do you have a friend you can share this message with?
Blessings,
Suzanne
Good review for a baby boomer like me. Your detailed explanation makes me believe that I can do it, too. Wealthy Affiliate seems like a good way to get started and learn step by step.
Hi Janice, and I’m glad you enjoyed my blog.
Sure you can do it! I am, lol. The nice thing about Wealthy Affiliate is that they walk you by the hand, every step of the way. It’s very beginner friendly if you have no experience online. And the live community makes you feel right at home with 24/7 help.
I sure hope you give us a try! You’ll love it, and I can help you every step of the way!
Cheers,
Suzanne
Ok, so I’m not part of the baby-boomer generation, I’m younger.
I hope though that the baby-boomers you do reach out to don’t get too scared. I could see some saying that they couldn’t learn all that is needed to start an online business.
However, like you said there are lots that have done it already. My parents are baby-boomers and I’ve been impressed with their ability to learn how to use a computer to using social media over the years!
It’s possible to learn and be successful at it! Thanks for encouraging this generation and letting them know they can be a part of the online business world!
Hi Jeremy, and thanks for commenting!
It’s definitely easy to learn when you get the right training and tools. There’s every kind of help out there, for anyone of any age.
I can understand why it’s intimidating if you’re older and have no online experience. That’s why the Wealthy Affiliate platform is so great. It’s designed for newbies of all ages.
Hey, if I can do it, anyone can, LOL.
Cheers,
Suzanne
Interesting statistics! I’m not technically a baby boomer, since I was born in 1943.
I have many friends who are baby boomers, and some of the statistics you mention surprise me, especially relative to cell phone/smart phone use. Of probably 100-200 baby boomers I know fairly well, I can think of only one who doesn’t own and regularly use a smartphone.
I also share the thought about this generation being wealthy. My intent is to become much more so through my work with Wealthy Affiliate. Presently I’m definitely not wealthy, but I sure enjoy life and all the opportunities to learn new things.
Hi John,
Cell phones have come to be part of our every day living now, haven’t they, lol. Though I miss the days of not being bugged when out of the house, haha, I now feel I have something missing if I leave it behind.
And yes, I find the stat about being the wealthiest generation confusing. Maybe the top 10%, but it doesn’t include me either.
Learning new things with Wealthy Affiliate has certainly been a joy. There’s nothing we can’t do online if we put our minds to it. And who know, maybe we’ll both be in that top 10% soon, lol.
Cheers,
Suzanne
Suzanne amazing article, My mom is a baby boomer. And just as your article stated it is never too late to start an online business.
With the software and programs we have out now, it has never been easier to get started. My mom was even able to get her own blog up and started within minutes. (p.s. she has no tech experience at all)
So it is never too late to start your own online business!
Hi Jordan,
That’s awesome!! I sure hope she’s enjoying herself. What’s her blog about?
There’s so much she can offer with her life’s experiences. And yes, anyone can get started with little to no experience at all. That’s the fantastic part!
I started my business in my 50’s, and am now wondering why I waited so long, lol.
Hoping you are both successful,
Suzanne
I’m one!
And I am a WA graduate so can attest to the truth of this blog.
There are so many BB starting out online and a whole new career.
I think we have an advantage because we have so much life experiences that the niches are endless.
Great post
Thanks so much Lawrence! It’s a wonderful time of life, that’s for sure. To have access to this wonderful technology to help us for our retirement years is priceless. Now we just need to get the word out to those that don’t know about these opportunities, so they can get help as well. 🙂
Blessings,
Suzanne