Do you open your inbox and are astounded at how many emails you’ve received in just one day? And how many do you just delete in frustration? But wait… There’s one that stands out from the rest. You’re drawn to it and just have to open it!
This is what all email marketers strive for. They want their emails to stand out from the rest and be opened. So how do they do this? Read along so I can show you how to create an email marketing campaign suited to 2018 and beyond.
Would you like to see where I learned started learning about email marketing? CLICK HERE
- 1 What Is Email Marketing?
- 2 Where Do You Start?
- 3 Create Your First Campaign
- 4 Segmentation and Analytics
- 5 Thoughts and Recommendations
What Is Email Marketing?
Remember the Meg Ryan and Tom Hank’s movie “You’ve Got Mail”. An interesting piece of history about our early use of the internet, and most importantly, emails. 20 years ago it was a novel, newish technology. But it’s become the backbone of much of our online marketing today.
According to Wikipedia:
“Email marketing is the act of sending a commercial message, typically to a group of people, using email… …It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to… … a current customer database…”
In other words, it’s sending out emails to certain groups of people, in hopes of converting them to loyal customers.
This video describes it well…
What is the first thing you do in the morning? What if I told you that 58% of you check your email before anything else online. Yup, it’s true. Another reason why email marketing is so important for your businesses.
Email marketing is still one of the most effective ways to grow your income online. The stats don’t lie. There are more email accounts than Facebook and Twitter combined. And the CTR (click through rate) is 18% vs. .07% on Facebook.